What are the 3 types of Amazon PPC ads?
There are three types of Amazon PPC campaigns.
Sponsored Products Ads
One of the first types of Amazon PPC ads is the sponsored products ads. These ads are displayed in Amazon search results and product listings. They showcase the products with their little image, price, Prime eligibility and title.
Sponsored Brands Ads
Another type of Amazon PPC ads is the Sponsored Brands Ads. These ads aim to enhance brand awareness for your business. They feature your brand’s logo, multiple product listings and customer headlines. Sponsored Brands Ads drive traffic to your product catalogue on Amazon.
Sponsored Display Ads
The third type is Sponsored Display Ads. These ads appear on and off on Amazon. They target customers depending on their search history and interests. These ads are quite helpful in retargeting past customers. They also help promote new products and enhance brand awareness.
If you find it difficult to handle this on your own, do not worry, as the top seo expert Gurgaon team will get your back. In addition to the strategies listed in this blog, we use several other methods to ensure the effectiveness of the campaigns. We also perform competitor analysis for you to enhance your campaigns.
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