Why do search engines need schema markup to categorise web pages? The simplest answer is that search engines do not have capabilities like humans. Therefore, they cannot see an image but read it. It is where schema markup helps search engines to understand the meaning of content on web pages.
To help you understand better, the coming part of this blog will shed some light on the types of schema markup.
Types of Schema Markup
Schema markup is of various types. However, you need not use each one of them on your website. You only need to use the relevant ones. Below is a detailed explanation of the most common types of schema markup.
Product Markup
As the name suggests, this markup allows Google to understand more information about your products. It allows searchers to see details of your products directly on the results page. Product markup includes rating, price, shipping information and image of the product. It might also include return or availability information.
Review Markup
Next on the list of types of schema markup is review markup. This markup adds a star review rating at the bottom of your result page entry. It acts as a clickbait for searchers who get attracted to click and buy products with better ratings.
Article Markup
Article markup is another schema markup for SEO. It provides detailed information about the content of an article. It might include title, author, featured image and publish date.
Course Markup
Another type is course markup. It provides detailed information about educational courses to Google offered by an institution. This markup includes various details like instructor and institution name, brief description and course title.
Organisation Markup
As understandable by its name, organisation markup allows Google to understand the details about an organisation. It includes the organisation's logo, contact, name, location, social media profiles and other details.
Local Business Markup
Schema markup examples also include local business markup. It allows Google to understand the information about a local business. Local business markup includes business name, contact information, operation hours and address.
However, you cannot do this on your own, as only skilled experts understand what it is to be included and where. It is where our SEO experts in Gurgaon come to your rescue. We perfectly comprehend the significance of markup tags and include them in the right places to enhance your website’s ranking in SERPs.
Read more: https://www.docommunication.io/blog/what-is-schema-markup-&-why-is-it-necessary-for-seo