Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engines. It's scored on a scale from 1 to 100, with higher scores indicating a greater ability to rank. The Significance of DA in SEO A study by Moz found that websites with higher DA scores tend to have more organic traffic. This correlation

Amazon PPC refers to an advertising model that assists sellers and brands to enhance the sales of their products online. An Amazon PPC campaign allows the sellers to create ads for their products and run them on Amazon. Every time a purchaser or potential customer clicks on these ads, Amazon charges a small fee to the seller. What are the 3 types

Schema markup refers to the language search engines that are used to read and understand the content on your website’s pages. It is also known as structured data. Here, language does not refer to human language. Instead, it is the semantic vocabulary or code that assists search engines to categorise content on a web page. Why do search engines